Răzvan
Motoc

Your brand designer

About me

I am...

● a designer

12+ years of experience
digital design specialist
self-taught 


● an engineer

Industrial design bachelor's degree
Transylvania University
2018 


● a creator

I sing, I paint, and
I immortalize smiles on
peoples' faces 


My vision

As a freelance designer, I believe that originality is key. I do not rely on pre-made templates or copy other designers. Instead, I start from scratch, exploring different possibilities and finding the best solutions for my clients. I believe that every brand is unique, and therefore, each design should be tailored to reflect the values and goals of my clients.

My purpose

I have a passion for design that goes beyond aesthetics. I believe that good design should tell a story, evoke emotions, and create a connection with its audience. That's why I work closely with my clients to understand their values, goals, and target audience, and use this information to create a brand that speaks truthfully of their values.

The design process

Uncovering Goals
and Tailoring Solutions

In this initial meeting, I engage with the client to understand their current situation and desired outcomes. We collaboratively explore the services I offer and determine the best fit. We establish project details such as pricing, deadlines, and deliverables, ensuring a clear understanding of the process.

2. Research phase

Deep Dive into the Audience
and Market

I conduct thorough research to gather insights about the target audience and competitive landscape. This involves analyzing demographics, behaviors, and market trends. Additionally, we collaborate on a mood board to align visual inspirations and establish a shared vision.

3. Brand Core

Shaping the Brand's Essence

Building upon the gathered information, I develop the brand's mission, vision, values, and keywords. Together, we define the core essence that will guide the brand's identity and communication. If needed, we also finalize the brand's name during this stage.

4. Visual design

Bringing Concepts to Life

I create multiple logo and visual identity concepts, exploring various design options. Each concept is thoughtfully crafted, taking into consideration the brand's personality and target audience. I present the designs and provide explanations behind the design decisions to ensure alignment and understanding.

5. Refining

Perfecting the Final Design

Once a preferred concept is chosen, I refine and polish the design, incorporating feedback and making necessary adjustments. This stage involves meticulous attention to detail, ensuring that the final product embodies the desired brand identity.

6. Brand Manual

Comprehensive
Brand Identity System

I compile all the elements created throughout the process into a cohesive and well-structured brand manual. This comprehensive identity system serves as a reference for marketing strategies and future brand initiatives, providing guidelines for consistent visual and verbal communication.