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Răzvan
Your brand designer
About me
I am...
● a designer
12+ years of experience
digital design specialist
self-taught
● an engineer
Industrial design bachelor's degree
Transylvania University
2018
● a creator
I sing, I paint, and
I immortalize smiles on
peoples' faces
My vision
As a freelance designer, I believe that originality is key. I do not rely on pre-made templates or copy other designers. Instead, I start from scratch, exploring different possibilities and finding the best solutions for my clients. I believe that every brand is unique, and therefore, each design should be tailored to reflect the values and goals of my clients.
My purpose
I have a passion for design that goes beyond aesthetics. I believe that good design should tell a story, evoke emotions, and create a connection with its audience. That's why I work closely with my clients to understand their values, goals, and target audience, and use this information to create a brand that speaks truthfully of their values.
The design process
Discovery session
Uncovering Goals
and Tailoring Solutions
In this initial meeting, I engage with the client to understand their current situation and desired outcomes. We collaboratively explore the services I offer and determine the best fit. We establish project details such as pricing, deadlines, and deliverables, ensuring a clear understanding of the process.
2. Research phase
Deep Dive into the Audience
and Market
I conduct thorough research to gather insights about the target audience and competitive landscape. This involves analyzing demographics, behaviors, and market trends. Additionally, we collaborate on a mood board to align visual inspirations and establish a shared vision.
3. Brand Core
Shaping the Brand's Essence
Building upon the gathered information, I develop the brand's mission, vision, values, and keywords. Together, we define the core essence that will guide the brand's identity and communication. If needed, we also finalize the brand's name during this stage.
4. Visual design
Bringing Concepts to Life
I create multiple logo and visual identity concepts, exploring various design options. Each concept is thoughtfully crafted, taking into consideration the brand's personality and target audience. I present the designs and provide explanations behind the design decisions to ensure alignment and understanding.
5. Refining
Perfecting the Final Design
Once a preferred concept is chosen, I refine and polish the design, incorporating feedback and making necessary adjustments. This stage involves meticulous attention to detail, ensuring that the final product embodies the desired brand identity.
6. Brand Manual
Comprehensive
Brand Identity System
I compile all the elements created throughout the process into a cohesive and well-structured brand manual. This comprehensive identity system serves as a reference for marketing strategies and future brand initiatives, providing guidelines for consistent visual and verbal communication.
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